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The integrated ceiling market has seen a surge in popularity in recent years. However, beneath the surface of its rapid growth lies a complex web of issues, including a lack of standardized specifications and misleading product labeling. Some manufacturers take advantage of this confusion by bundling their products with expensive electrical appliances, often forcing consumers to purchase them at inflated prices. These practices not only undermine consumer trust but also hinder the industry's sustainable development.
**Mismatched Sizes and Forced Purchases**
On July 20th, Mr. Chen from Zhuzhou contacted a home installation materials studio, reporting that the size of his newly purchased integrated ceiling was incompatible with the lighting and ventilation systems he had bought separately. As a result, he was forced to buy matching appliances from the same supplier.
Mr. Chen explained that he had bought a 318mm x 318mm suspended ceiling at a "special price" from the Fascinosaur shop at Wanshang Shifeng Building Materials Market. He paid around 4,000 yuan for about 12 square meters. Upon installation, he discovered that the lamps and exhaust fans he had previously purchased from another brand didn’t fit due to different specifications.
“I didn’t pay much attention to the size when I bought the ceiling,†he said. “I assumed the appliances I bought outside were standard. But after installation, I realized they couldn’t be used.†Frustrated, he ended up buying a set of electrical appliances from the same store, even though they were significantly more expensive than what he had originally planned to spend.
**Confusion Over Standards and Product Bundling**
The next day, reporters visited the French Lion Dragon integrated ceiling shop at Wanbo Hao Shifeng Building Materials Market. Sales consultant Zhang Qing confirmed that the store mainly offers 318mm x 318mm ceilings, while other sizes like 159mm x 477mm are also available. “We’ve largely phased out the 300mm x 300mm specification,†she said.
She added that most manufacturers have their own unique specifications, which help prevent dealers from using cheaper, non-compatible appliances. This practice, known as “product differentiation,†is an open secret within the industry.
Another dealer, Ms. Tao, mentioned that common sizes include 300mm x 300mm, 300mm x 600mm, and 600mm x 600mm. These are widely accepted and allow consumers to purchase the ceiling and electrical components separately. However, the 318mm x 318mm size is special and requires matching appliances. “Only the manufacturer that produces this size will have compatible electrical units,†she explained. “This is essentially a form of tying, forcing consumers to buy from the same brand.â€
**Market Confusion and Consumer Misunderstanding**
In today’s home improvement market, there is widespread confusion over product names like “integrated ceiling†and “integral ceiling.†Each brand uses its own terminology, leaving many consumers unclear about what exactly constitutes an integrated ceiling. While most people believe these products should include lighting, ventilation, and heating modules, the reality is that whether or not these components are included is ultimately up to the buyer.
Industry insiders reveal that some companies use ambiguous standards to push consumers toward purchasing their branded electrical appliances. “Even if you want to replace them later, you’re limited to the same brand,†one anonymous source said. “This not only exploits consumers but also stifles healthy competition.â€
“Companies should focus on product quality and after-sales service rather than resorting to forced consumption tactics,†the insider added. “Such practices are short-sighted and damaging to the industry’s long-term growth.â€