Home marketing new tricks frequently appear auction marketing becomes fashionable

At the beginning of the new year, the home furnishing industry continued the situation of 2009, and it seemed extremely lively. In order to seize the market and attract consumers, various home furnishing companies have launched new marketing methods. The auctions that are often used in the marketing of mahogany furniture have gradually become popular in the furniture industry and become a new marketing fashion.
At the beginning of the new year, home furnishing and marketing new recruits in the case of real estate sales all the way up When the time comes to change the business strategy and switch from export to domestic sales, the domestic home furnishing industry has become more competitive. In order to occupy a greater market share in the fierce competition, home furnishing companies have made every effort to innovate and launch various new marketing methods. While winning orders and building brands, they have also added a new atmosphere to the furniture industry.
After the Copenhagen conference, low carbon and environmental protection became the focus of discussion. With the help of this upsurge in environmental protection, Qingzhou Decoration held the "Low-Carbon Home Furnishing Conference" in the underwater world of the industrialized country, and launched the concept of low-carbon home furnishing. At the same time, in this Chinese New Year stall, Kebao? Boloni also began to slash the environmental protection wind, pushing its EGGER sheet. Related news: Copenhagen conference sounds the environmental alarm. Chinese home furnishing industry advocates low-carbon emission reduction. At the end of 2009, Red Star Macalline organized consumer charter flights to go south to purchase, which caused an uproar in the industry. When the form of docking plant cannot last for a long time, the general manager of the Beijing-Shanghai & Southwest District Operations and Management Center Wang Wei recently said that the second round of charter material purchase activities in Beijing will start this spring. Coincidentally, the new Zhongyuan Ceramics will also launch the "Five-Star Group Purchase Event for Thousands of Chartered Flights to Foshan" in March, allowing consumers to make group purchases without any mistakes. Lan Jinglijia, as a prestigious household distribution company in Beijing, also launched a new activity at the beginning of the New Year-"Economical Decoration Main Material Package". It is understood that this package is mainly aimed at low- and middle-income people. The main materials required for the seven major spaces such as bedrooms, kitchens, and bathrooms are reasonably matched and sold, and the price is about 10% lower than when purchased separately.

Actually, Wang Linpeng, the chief executive of 30 companies such as Red Apple and Dynasty Furniture, appeared in the on-site signing, which triggered a living home? Many companies such as Baroque followed suit. Just as companies and consumers were busy with signing, Wu Chenxi, chairman of TATA Wooden Door, uttered the slogan "President's Seal of Sale", which was held on January 10, 2010. The president signs and sells pens.
Auction marketing has gradually become a climate in the industry. At the time when these complicated marketing methods have emerged in an endless stream, recently the auction marketing of home furnishing companies has also quietly heated up in the circle. Auction marketing is no stranger to China's furniture industry, and mahogany furniture auctions have a long history in the furniture industry. Due to the scarcity of resources and the value of its collection and investment, mahogany furniture has always been one of the focuses of auctions. As the authoritative project of the Beijing Redwood industry brand-"Aijia Redwood Daguanlou Jingcheng Redwood Super Auction" has been successfully held for five sessions so far this year. The auctions are all the top brands in Redwood. Therefore, every auction All attract a large number of consumers to participate.
Red Star Macalline, Actual House, and Jimei, the leading household distribution industry in Beijing, have also held a mahogany auction recently. In August 2009, Red Star Macalline and the "Classic Home Party" held a charity auction in Chongqing. Jimei Home Furnishing "Hundred Years of Collection" mahogany classic furniture auction has also been successfully held for 2 sessions. At the end of last year, actually the home of Jinyuan shop and some of the mahogany furniture merchants also held a mahogany furniture auction.
As mahogany furniture auctions become more and more frequent, the home furnishing industry gradually promotes this marketing method to the sales of ordinary furniture, building materials, sanitary wares and other products. Not only are the categories rich, the types are also complete, but the starting prices of the products are also very low, some It even started at 1 yuan. Following the charity auction held by Red Star Macalline in conjunction with the "Classic Home Furnishing Association", the recently held "Red Star Macalline International Home Furnishing Group Buying Festival" also launched a link to the famous home furnishing unitary auction in the third season. It is reported that the Rolandso fabric functional sofa with a value of 3896 yuan and Sofapop's full-leather sofa with a value of 6995 yuan at the group buying meeting were all auctioned for 1 yuan. During the opening of Chongqing Xiangjiang Jinhaima Home Furnishing, a one-year auction event was held. Many well-known sanitary ware, wooden door, and lighting brands provided a one-year auction product.
According to industry sources, the financial crisis has caused some home furnishing companies to face the problem of adjusting their positioning. Furniture brands that originally used high-end positioning began to take the mid-range route. The unsmooth export market also led to a backlog of products. Organizing auctions is a good channel. In addition, auctions can well gather market popularity and increase sales.
If it is said that the auction held in the store can only be encountered during holidays or business promotions, and the opportunities are limited, then the online auction at home makes this marketing activity a normal state. With the development of the Internet, the furniture auction industry has also been moved to the Internet. Nowadays, on home furnishing websites, the words "starting at one yuan" and "killing at one yuan" are full of eyeballs. It is understood that the "Show Paipai" event held by the global Chinese real estate portal SouFun.com connects the home furnishing industry and the Internet to implement online auctions. As of the end of last year, a total of 60 sessions were held with a total of 20,000 people participating. Famous brands such as Fillinger Flooring, Kohler Bathroom and Netlier have all participated in SouFun auctions. Most netizens leave a message saying that the auction activities are good and hope that there will be such events frequently. Online auction is a very good choice for those netizens who do not want to go out to buy goods but want to buy specials.
Participating in auctions should not act blindly. For consumers, the opportunity is very rare, but there are some issues to be noted in the auction. According to professionals, furniture auction is a new marketing method and shopping model, and the price is very affordable, but It is also irrational to blindly impulse and simply bid on the price if you think it is low.
Consumers should first go to the site before participating in the auction. The store will generally display the products participating in the auction before organizing the auction. Consumers should pay attention to the size of the furniture in addition to the style of the furniture. Compounding the size of your house, you must also consider whether the style of the home is consistent with the overall style of home improvement. Secondly, to determine a reserve price for yourself, it is best not to be tempted, and think that you like it is necessary to shoot; but when you meet competitors, you may wish to be bold, after all, the price of the auction is much lower than the original price.
Whether it is a commercial hype or a sales gimmick, Lin Lin's innovative marketing methods have subverted the traditional marketing habits of the home industry, attracted consumers' attention, spread a new trend to the home circle, and promoted a new round of competition. More importantly, through these marketing methods, consumers get tangible benefits.



According to industry sources, the financial crisis has caused some home furnishing companies to face the problem of adjusting their positioning. Furniture brands that originally used high-end positioning began to take the mid-range route. The unsmooth export market also led to a backlog of products. Organizing auctions is a good channel. In addition, auctions can well gather market popularity and increase sales.
If it is said that the auction held in the store can only be encountered during holidays or business promotions, and the opportunities are limited, then the online auction at home makes this marketing activity a normal state. With the development of the Internet, the furniture auction industry has also been moved to the Internet. Nowadays, on home furnishing websites, the words "starting at one yuan" and "killing at one yuan" are full of eyeballs. It is understood that the "Show Paipai" event held by the global Chinese real estate portal SouFun.com connects the home furnishing industry and the Internet to implement online auctions. As of the end of last year, a total of 60 sessions were held with a total of 20,000 people participating. Famous brands such as Fillinger Flooring, Kohler Bathroom and Netlier have all participated in SouFun auctions. Most netizens leave a message saying that the auction activities are good and hope that there will be such events frequently. Online auction is a very good choice for those netizens who do not want to go out to buy goods but want to buy specials.
Participating in auctions should not act blindly. For consumers, the opportunity is very rare, but there are some issues to be noted in the auction. According to professionals, furniture auction is a new marketing method and shopping model, and the price is very affordable, but It is also irrational to blindly impulse and simply bid on the price if you think it is low.
Consumers should first go to the site before participating in the auction. The store will generally display the products participating in the auction before organizing the auction. Consumers should pay attention to the size of the furniture in addition to the style of the furniture. Compounding the size of your house, you must also consider whether the style of the home is consistent with the overall style of home improvement. Secondly, to determine a reserve price for yourself, it is best not to be tempted, and think that you like it is necessary to shoot; but when you meet competitors, you may wish to be bold, after all, the price of the auction is much lower than the original price.
Whether it is a commercial hype or a sales gimmick, Lin Lin's innovative marketing methods have subverted the traditional marketing habits of the home industry, attracted consumers' attention, spread a new trend to the home circle, and promoted a new round of competition. More importantly, through these marketing methods, consumers get tangible benefits.

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