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Create Qingdao furniture e-commerce platform to create a new marketing model
In response to the challenges brought by the global economic climate and China's real estate regulations, the Qingdao (Real Estate) Furniture Association has taken active steps to support its member companies. The association has established a professional furniture design company, developed unique and influential products, and provided services tailored for its members. It has also partnered with well-known universities such as Northeast Forestry University to offer technical training for key personnel in leading enterprises within the association.
To further strengthen industry collaboration, the association has built an online product display platform and trading system, aiming to expand e-commerce opportunities for its members. Recently, officials from the association visited several furniture companies, observing production sites to understand operational challenges and identify paths for transformation and upgrading.
This initiative reflects the broader role of industry associations in supporting their members. At the second meeting of the 4th association, Shan Qingchuan, Executive Chairman and Secretary General of the Qingdao Furniture Association, emphasized that under current market conditions, furniture companies must focus on positioning, process innovation, brand management, and team development. On an industry level, he encouraged companies to use the association as a bridge for collective growth and development.
The association has already visited over 50 companies, including Xinshun Furniture, Sandalwood Rosewood, and Beiyuan Yinghui. These visits covered various sectors of the industry, such as solid wood furniture, panel furniture, retail stores, and related manufacturing businesses. By gaining firsthand insights into the operations of these enterprises, the association is better equipped to provide targeted support and solutions.
Shan Qingchuan noted that successful companies within the association have strong teams, clear strategies, and accurate market positioning, allowing them to thrive even during periods of market volatility. Through brand building, idea adjustment, and product optimization, many companies have improved profitability and entered a sustainable development path, offering valuable lessons for others in the industry.
Looking ahead, the association plans to organize training sessions on production management, process flow, equipment maintenance, and national standards. It will also conduct shopping guide service training to enhance the professionalism and knowledge base of staff. Additionally, the association will promote exchanges among members, support the export sector, and organize international exhibition delegations.
E-commerce is seen as a crucial trend for the future. Yin Zhaokun, President of the Qingdao Furniture Association and General Manager of Qingdao Yimu Group, stated that only through transformation and development can companies seize new opportunities. He highlighted the importance of building cooperative models with suppliers and improving customer service to drive growth.
The association is working with e-commerce experts to develop solutions for the digital transformation of the local furniture industry. This includes overcoming logistics challenges, enhancing online marketing efforts, and creating an integrated online platform for product display and transactions. The goal is to build a comprehensive e-commerce ecosystem that connects furniture providers, material suppliers, designers, and other home service professionals.
As part of this effort, the association aims to improve logistics and installation services to support the growth of online shopping. Ultimately, the vision is to create a robust, user-friendly platform that meets the evolving needs of consumers and businesses alike. (Editor: Peter)