Analysis of market potential of wardrobe ecological plate

The eco-board is a kind of "low-carbon, green, recyclable" material with great development prospects: waterproof, insect-proof, corrosion-proof, paint-free, strong weather resistance, and wide application range. Its production technology is also considered to be a viable innovation technology, with broad market prospects and good economic and social benefits.

The overall wardrobe industry in China is developing later than the cabinets, but it has developed rapidly in recent years and is known as the Chaoyang industry. From the perspective of the overall development trend of the whole wardrobe industry in recent years, there is a tendency to surpass the cabinet industry.

According to industry insiders, the whole wardrobe is rising so much, in addition to its personalization and good storage functions, to meet the needs of consumers seeking quality life, but also with its production process and installation is relatively simple, easy to research and development production, production cycle Short, low market promotion is inseparable. At present, the whole wardrobe has become an indispensable household product for consumers who are pursuing fashionable and trendy high-grade life.

With the rapid development of the whole wardrobe industry, many problems have become increasingly prominent. For example, product plagiarism is imitative, styles are updated quickly, and there are fewer plate types to choose from. Plagiarism and imitation products not only infringe on the rights and interests of the original company, but also the product quality is not guaranteed, the service is more difficult to guarantee, and the damage to the interests of the consumers occurs from time to time. The product style is updated quickly, making it difficult for companies to keep up with the market in terms of innovation. The change also hardly reflects the true value of the whole wardrobe, and it is also easy to mislead consumers. After all, the whole wardrobe is not a fast-moving consumer product. The frequent updates of styles make it difficult for consumers to adapt, making it difficult for businesses to parry. There are few types of plates and a small range of choices. Not only is it difficult to meet the needs of consumers with different preferences, but also product design and innovation for businesses. Bring some obstacles.

Take the plate as an example. At present, there are a few kinds of plates commonly used in the market, such as density plates, particle plates, particleboards, and melamine plates, and there is little room for the selection of businesses. Designers say that the range of plates can be chosen to be small, so that they “sometimes feel a headache”. Due to the limited range of plate options, it is difficult to meet the diversified consumer needs of consumers because of the difficulty of product design and innovation. The small variety of plates and the small range of options not only increase the difficulty of product design and innovation, but also give more or less restriction to the overall wardrobe industry.

According to industry insiders, the development of new plates is an effective way to change the current industry “cracks”, and many powerful companies have begun to develop new plates.

At present, a new type of ecological board has appeared on the market, and its environmental performance has reached the food grade. The eco-friendly performance of the new eco-board, coupled with the current industry's "stubborn sheet", is eager for new materials. Therefore, the introduction of new eco-boards has been highly concerned by the industry and consumers, and mainstream media have also reported on this many times. At present, businesses are eager for the emergence of new types of plates, expanding the choice of space for plates, and changing the existing market pattern. With growing consumer awareness of environmental protection and more recognition of ecological and environmental products, the new eco-board has a broad market prospect.

There are marketing experts who say that the market share of the product and whether it caters to the development trend of the future market will determine the "lifespan" of its market. The more products meet the development trend of the future market and the higher the market share, the longer the “life” of the market. This point has been confirmed in many industries. For example, MDF and moisture-proof panels are gradually being neglected by consumers and gradually eliminated from the market. There are two reasons for this result: one is that consumers have lost interest in this type of sheet product; second, the product has been replaced by a new sheet product with better quality. The survival of the fittest is the law of market development.

In order to develop new plates, powerful companies should increase investment in R&D of new products, develop new products, and increase core competitiveness according to market requirements.