The construction of counterfeit ceramics needs to be stopped

The architectural ceramics industry has become a “sunset industry” in Europe and the United States, but it is still a “sunrise industry” in China. In recent years, the building ceramics industry in China has developed rapidly, and the production and sales volume has maintained a rapid growth trend. In the coming period, the focus of the architectural ceramics industry will be on ecological environmental protection in production, development of new process technologies and equipment, and development of terminal product applications. The development space is huge and the industry has a bright future.

Analysts believe that: China's building ceramics industry is in the development period, a large number of companies enter every year, but many companies do not pay attention to the construction and maintenance of their own brands, but through the imitation of other well-known brands for profit, counterfeiting manufacturing activities have been raging, Seriously affected the overall healthy development of the industry.

China is a big country in the production and consumption of architectural ceramics. With the vigorous advancement of national urbanization, architectural ceramics also welcome great opportunities for development. More and more companies are entering the field of architectural ceramics, which makes the competition within the industry intensify.

The original contending should be a good thing, but there are many companies that copy other well-known brands and rely on their existing reputation for profit. Such fearlessness is mainly due to the low cost of infringement and the high cost of rights protection. The formal way of safeguarding rights is usually to report complaints to local industrial and commercial bureaus, or to take judicial measures to initiate lawsuits in the courts. However, the whole process has to spend a lot of manpower, material and financial resources, and the cycle of rights protection is long, resulting in the return of lawless elements and repeated prohibitions.

In the first half of 2013, Xinzhongyuan, a leading company, seized counterfeit goods worth tens of millions of yuan, and the products copied were often the leading brands in the industry and had a large user base. Counterfeiting not only seriously damages the rights and interests of consumers, but also infringes on the company’s intellectual property rights, which brings about a large degree of negative impact on the company. It also undermines the trust foundation of consumers in the entire industry.

In the future of China's architectural ceramics industry, the strong demand in the domestic market will still require the stable development of the Chinese ceramics industry. However, the phenomenon of counterfeiting in the industry cannot be ignored. In addition to the strict compliance of relevant companies with laws and regulations, the government departments must crack down harder. Once a company has been infringed, it must report it in a timely manner. The entire industry must unite as one, not giving criminals an opportunity to maintain a good image of the industry.