Door and window market is changing

2011 is destined to be an extraordinary year in the history of China's economic development. It is not only the first year of China's "12th Five-Year Plan" but also the most important year for China to cope with the financial crisis and carry out economic restructuring. The economic development mode is a main thread that runs through the year's economic development.

The situation of the current SMEs is not optimistic. On July 12, the State Council Executive Meeting analyzed the current real estate market situation, and pointed out that the upward pressure on house prices in some cities is still relatively large, the progress of the construction of affordable housing projects is uneven, and the operating rate of some places is low, the quality of projects, Distribution management and other aspects have yet to be strengthened. On August 9th, the State Council Executive Meeting analyzed the current international financial situation and its impact, pointed out that the current international financial market has experienced rapid turmoil, the uncertainties and instability of the world economic recovery have risen. It is necessary to calmly observe, calmly respond, and do a good job of preventing risks. Preparation.

The National Bureau of Statistics released macroeconomic data showing that in July the consumer price (CPI) rose by 6.5% year-on-year, hitting a 37-month high. In order to cope with inflation, the country had to tighten its money supply, raise the bank reserve ratio six times in a short period of time, and raise the deposit rate twice. The central bank announced that since September 5th, it gradually increased the scope of deposit reserve funds to the base, equivalent to disguised investment of 900 billion yuan. In October and November of this year, banks will usher in the peak of deposit reserve. In addition, the private lending market at the end of the year will also enter the peak period of repayment. The demand for inter-bank and private capital will rise at the same time or cause unprecedented tension on the capital.

On September 5, the Shanghai Composite Index fell below 2500 points and closed at 2478 points. Last year, China's stock market dropped by the third place in the world, a decrease of 14.31%, and this year the Shanghai Composite Index has fallen by 11% as of September 5, which is rare in the history of world securities. The stock market is a country's economic portrayal, is a manifestation of a country's government ability to govern, the stock market's rise and fall can directly reflect the rise and fall of a country's economy.

A while ago the media reported that a large number of small and medium-sized enterprises had closed down in Dongguan, and many small and medium-sized enterprises in Wenzhou had broken the capital chain. Despite the fact that the government’s relevant departments came up with rumors, nothing would be groundless. It must have its own underlying reasons. Coupled with a series of previous property market regulation policies, real estate in 2011 will be a rational return. Therefore, people are more observant in buying houses, and various investors are cautious. The impact on home building materials industry will be inevitable.

In recent years, the doors and windows industry has developed rapidly. However, due to the large number of entrants and fierce competition in the industry, together with the aforementioned factors, many door and window companies have not yet turned from the rapid development of excitement. The winter has come quietly. The sharp decline in sales of enterprise products, investment is more and more difficult, a large number of dealers do not make money, for a time wailing. How to safely winter? How to find winter quilts? These have become the focus of many door companies.

There have been many discussions inside and outside the industry on how to get through the winter, such as establishing brand awareness, reducing production costs, strengthening internal management, broadening sales channels, diversifying operations, etc. These are all very important, and I will not repeat them here. With regard to the recent interviews and understanding of some of the situations, I will talk about my own opinions and hope to help the door manufacturers secure their winters.